Code: 09489022

Luxusmode

Name: Luxusmode
Brand: Gbi-Genios Verlag
SKU: 09489022
Price: 12.63 EUR
Availability: InStock
Author: Markus Hofstetter
ISBN: 9783737953092

by Markus Hofstetter

Language: German
Binding: Paperback
Number of pages: 20
Publisher: Gbi-Genios Verlag, 2015
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12.63 €

RRP: 14.15 €

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Book synopsis

Der deutsche Luxusmarkt brummt, bis 2020 wird eine Verdoppelung der Nachfrage erwartet. Dabei ist Mode und Accessoires das zweitwichtigste Segment. Auch weltweit greifen die Kunden immer häufiger zu Luxusware, wobei das Wachstum in erster Linie aus den asiatischen Märkten kommt. Dennoch ziehen Wolken am Horizont der Luxusmodehersteller auf. Während die Premium-Modemarken 2012 noch ein zweistelliges Umsatzplus verzeichneten, müssen sich viele auf sinkende Wachstumsraten einstellen. Deswegen entdecken die Produzenten zunehmend das Internet, weil sich die Einkaufsgewohnheiten auch der Luxusfans ändern. Es sind hybride Kunden, die sowohl im Geschäft als auch im Internet einkaufen.