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Book synopsis

For over 150 years, since its founding in 1843, Macmillan has been at the heart of British publishing. This collection of essays, representing research in the archives at the British Library, examines the firm's astute business strategy during the 19th century, its successful expansion into overseas markets in America and India, and its complex and intriguing relations with authors such as Matthew Arnold, Thomas Hardy, Alfred Lord Tennyson, W.B. Yeats, and J.M. Keynes, with additional chapters on "Macmillan Magazine" and the work of a modern children's editor.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Full title: Macmillan: A Publishing Tradition, 1843-1970
• Author: E. James
• Language: English
• Binding: Hardback
• Number of pages: 273
• EAN: 9780333735176
• ISBN: 033373517X
• ID: 04598490
• Publisher: Palgrave Macmillan
• Weight: 474 g
• Dimensions: 147 × 224 × 23 mm
• Date of publishing: 12. December 2001

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