Code: 33940485

Mainstream

Name: Mainstream
SKU: 33940485
Price: 12.63 EUR
Availability: BackOrder
Author: Martel
ISBN: 9782081249585

by Martel

Language: French
Binding: Paperback
ISBN-13: 9782081249585
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Book synopsis

Enquête sur le développement des industries culturelles à travers le monde et sur le rôle du soft power culturel dans les échanges internationaux. L'auteur analyse les réussites de l'entertainment américain (multiplexes, Disney, blockbusters, pop music...), mais aussi le succès ou les échecs des industries créatives dans diverses régions du monde : Bollywood, telenovelas, al-Jazeera...