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Book synopsis

Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managementsa failures in execution are far more common than their successes. This book explains in a practical, down--to--earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization. The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Making Strategy Happen: Transforming Plans into Reality Second Edition
• Author: Arnold S. Judson
• Language: English
• Binding: Paperback
• Number of pages: 304
• EAN: 9781557867216
• ISBN: 1557867216
• ID: 05081252
• Publisher: Basil Blackwell Inc, US
• Weight: 472 g
• Dimensions: 228 × 155 × 20 mm
• Date of publishing: 29. September 1996

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