Managing Cultural Differences / Najlacnejšie knihy
Managing Cultural Differences

Code: 43369465

Managing Cultural Differences

by Neil Remington Abramson, Robert T. Moran, Anthony Chan, Sabongui Marie-Marguerite

This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can ... more

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Book synopsis

This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management.

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