Code: 02966445
Managing Green Issues
by T. Curtin
Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book g ... more
- Language:
English - Binding: Paperback
- Number of pages: 208
Publisher: Springer Palgrave Macmillan, 2006
- More about this
55.81 €
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Book synopsis
Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.
Book details
55.81 €
- Full title: Managing Green Issues
- Author: T. Curtin
- Language: English
- Binding: Paperback
- Number of pages: 208
- EAN: 9781349352418
- ID: 02966445
- Publisher: Springer Palgrave Macmillan
- Weight: 336 g
- Dimensions: 229 × 152 × 13 mm
- Published: 2006
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