Code: 13386284

Managing Intellectual Property in the Advertising Industry - Creative Industries - Booklet no. 5

Language: English
Binding: Paperback
Number of pages: 120
Publisher: World Intellectual Property Organization, 2015
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More about Managing Intellectual Property in the Advertising Industry - Creative Industries - Booklet no. 5

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Book synopsis

This publication provides stakeholders and other interested parties in the advertising industry with an insight on how value is generated in the advertising industry and which intellectual property rights can be used to protect different advertising products. It discusses the management of intellectual property in the industry and introduces methodologies that can be used to value intellectual property assets in advertising.

Book details

Book category Books in English Law Laws of Specific jurisdictions Intellectual property law

31.08 €

Full title: Managing Intellectual Property in the Advertising Industry - Creative Industries - Booklet no. 5
Language: English
Binding: Paperback
Number of pages: 120
EAN: 9789280519518
ISBN: 9280519514
ID: 13386284
Publisher: World Intellectual Property Organization
Weight: 308 g
Dimensions: 297 × 210 × 6 mm
Date of publishing: 03. June 2015