Code: 09490579

Markenberatung

Name: Markenberatung
Brand: Gbi-Genios Verlag
SKU: 09490579
Price: 9.09 EUR
Availability: InStock
Author: E Krug
ISBN: 9783737936781

by E Krug

Language: German
Binding: Paperback
Number of pages: 16
Publisher: Gbi-Genios Verlag, 2015
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Book synopsis

Durch die allgemeine Werbekrise sehen sich Agenturen gezwungen, ihr Betätigungsfeld zu erweitern. Eine mögliche Alternative stellt die Kombination von Werbung, Kommunikation und Markenberatung unter einem Dach dar. (1) , (2) , (3) , (4) Trotz deutlicher Sparmaßnahmen im Bereich Marketing sind viele Unternehmen durchaus dazu bereit, für Markenberatung Geld auszugeben, da in der heutigen Hochkonjunktur für Discounter eine gute Markenstrategie höchst wertvoll ist. (1) Nicht nur Werbeagenturen, sondern auch klassische Consultants machen den Markenberatern zunehmend den Markt streitig. (1) , (5)