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Book synopsis

Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

Book details

Book category Books in English Society & social sciences Sociology & anthropology Anthropology

• Full title: Market Matters
• Subtitle: Exploring Cultural Processes in the Global Marketplace
• Author: Christina Garsten, Monica Lindh de Montoya
• Language: English
• Binding: Hardback
• Number of pages: 243
• EAN: 9781403917577
• ISBN: 1403917574
• ID: 04775775
• Publisher: Palgrave USA
• Weight: 470 g
• Dimensions: 216 × 140 × 19 mm
• Date of publishing: 06. November 2004

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