Code: 17180311
Market Segmentation: An Introduction and Review
by Dr Steven Struhl
In Market Segmentation, Dr. Struhl explains this often misunderstood discipline in a clear and easy-to-read style. Part 1 discusses the terminology and basics--and cuts through the jargon that so often can confuse the subject (and ... more
- Language:
English - Binding: Paperback
- Number of pages: 136
Publisher: Createspace Independent Publishing Platform, 2013
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24.60 €
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Book synopsis
In Market Segmentation, Dr. Struhl explains this often misunderstood discipline in a clear and easy-to-read style. Part 1 discusses the terminology and basics--and cuts through the jargon that so often can confuse the subject (and the reader). Part 2 expla
Book details
24.60 €
- Full title: Market Segmentation: An Introduction and Review
- Author: Dr Steven Struhl
- Language: English
- Binding: Paperback
- Number of pages: 136
- EAN: 9781492781745
- ISBN: 1492781746
- ID: 17180311
- Publisher: Createspace Independent Publishing Platform
- Weight: 249 g
- Dimensions: 254 × 178 × 7 mm
- Date of publishing: 20. September 2013
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