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Book synopsis

Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Market Value Process - Bridging Customer & Shareholder Value
• Author: Alan S. Cleland, Albert V. Bruno
• Language: English
• Binding: Hardback
• Number of pages: 272
• EAN: 9780787902759
• ISBN: 0787902756
• ID: 04919820
• Publisher: John Wiley & Sons Inc
• Weight: 548 g
• Dimensions: 237 × 156 × 22 mm
• Date of publishing: 31. July 1996

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