Code: 06704709
Marketing Communication
by Richard J. Varey
A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme.
- Language:
English - Binding: Hardback
- Number of pages: 416
Publisher: Taylor & Francis Ltd, 2001
- More about this
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Book synopsis
A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme.
Book details
Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies
357.24 €
- Full title: Marketing Communication
- Subtitle: A Critical Introduction
- Author: Richard J. Varey
- Language: English
- Binding: Hardback
- Number of pages: 416
- EAN: 9780415230391
- ISBN: 9780415230391
- ID: 06704709
- Publisher: Taylor & Francis Ltd
- Weight: 816 g
- Dimensions: 234 × 156 mm
- Date of publishing: 22. November 2001
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