Code: 21364551
Marketing Communications
by Pr Smith, Ze Zook
"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create bette ... more
- Language:
English - Binding: Paperback
- Number of pages: 672
Publisher: Kogan Page Ltd, 2019
- More about this
59.30 €
RRP: 65.94 €
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Book synopsis
"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Da
Book details
59.30 €
- Full title: Marketing Communications
- Author: Pr Smith, Ze Zook
- Language: English
- Binding: Paperback
- Number of pages: 672
- EAN: 9780749498641
- ISBN: 0749498641
- ID: 21364551
- Publisher: Kogan Page Ltd
- Weight: 1110 g
- Dimensions: 308 × 289 × 22 mm
- Date of publishing: 03. December 2019
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