Code: 47019078
Marketing Intelligence, Part a
by Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding g ... more
- Language:
English - Binding: Hardback
- Number of pages: 268
Publisher: Emerald Publishing Limited, 2025
- More about this
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Book synopsis
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
Book details
Book category Books in German Naturwissenschaften, Medizin, Informatik, Technik Informatik, EDV Informatik
118.10 €
- Full title: Marketing Intelligence, Part a
- Author: Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj
- Language: English
- Binding: Hardback
- Number of pages: 268
- EAN: 9781835494196
- ISBN: 1835494196
- ID: 47019078
- Publisher: Emerald Publishing Limited
- Weight: 478 g
- Date of publishing: 01. May 2025
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