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Viac informácií o knihe Marketing Management

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Anotácia knihy

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.

Parametre knihy

Zaradenie knihy Books in English Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Marketing Management
• Podnázov: Pearson New International Edition
• Autor: Russ Winer & Ravi Dhar
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 496
• EAN: 9781292023410
• ISBN: 1292023414
• ID: 02085649
• Nakladateľ: PEARSON Education Limited
• Hmotnosť: 1068 g
• Rozmery: 216 × 279 × 23 mm
• Dátum vydania: 23. July 2013

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