Code: 10024776

Marketing Programme and Process Standardisation

Name: Marketing Programme and Process Standardisation
Brand: Peter Lang AG
SKU: 10024776
Price: 71.38 EUR
Availability: InStock
Author: Tobias Richter
ISBN: 9783631607824

by Tobias Richter

Language: English
Binding: Hardback
Number of pages: 199
Publisher: Peter Lang AG, 2012
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Book synopsis

Through statistical analysis, this title examines which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance. It aims at contributing to the international marketing debate based on the experiences of German firms operating in the US market.

Book details

Book category Books in English Economics, finance, business & management Business & management Corporate governance

71.38 €

Full title: Marketing Programme and Process Standardisation
Subtitle: An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market
Author: Tobias Richter
Language: English
Binding: Hardback
Number of pages: 199
EAN: 9783631607824
ISBN: 9783631607824
ID: 10024776
Publisher: Peter Lang AG
Weight: 396 g
Dimensions: 155 × 217 × 18 mm
Date of publishing: 19. January 2012