Code: 22618884
Marketing Scientific and Technical Information
Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has ... more
- Language:
English - Binding: Hardback
- Number of pages: 248
Publisher: Taylor & Francis Ltd, 2019
- More about this
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Book synopsis
Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied
Book details
Book category Books in English Society & social sciences Sociology & anthropology Sociology
209.66 €
- Full title: Marketing Scientific and Technical Information
- Language: English
- Binding: Hardback
- Number of pages: 248
- EAN: 9780367020927
- ISBN: 0367020920
- ID: 22618884
- Publisher: Taylor & Francis Ltd
- Weight: 620 g
- Dimensions: 229 × 145 mm
- Date of publishing: 10. June 2019
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