Marketing to the Ageing Consumer / Najlacnejšie knihy
Marketing to the Ageing Consumer

Code: 01199611

Marketing to the Ageing Consumer

by Dick Stroud

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies ... more

89.76 €


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Book synopsis

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

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Book category Books in English Society & social sciences Society & culture: general Social groups

89.76 €

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