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Book synopsis

In recent future, global food insecurity is going to be most menacing problem for human being. In a populated country like India, the potential of mass media for agricultural extension is still not properly exploited. This book primarily focuses on different farm information communicated through newspapers and radio; particularly on farm information communicated by popular Bengali Newspapers and three radio broadcasts of All India Radio, Kolkata. At the same time, opinion of the farm people regarding farm information, disseminated by these two media and some credibility issues related to it are also enlightened.

Book details

Book category Books in English Literature & literary studies Prose: non-fiction Reportage & collected journalism

• Full title: Mass Media in Agricultural Extension
• Author: B Lahiri, S. D. Mukhopadhyay, M. M. Adhikari
• Language: English
• Binding: Hardback
• Number of pages: 222
• EAN: 9789351241027
• ISBN: 9351241025
• ID: 09327761
• Publisher: Astral International Pvt Ltd
• Weight: 410 g
• Dimensions: 216 × 140 × 14 mm
• Date of publishing: 01. January 2012

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