Code: 04621552

McDonald's

Name: McDonald's
Brand: Random House USA Inc
SKU: 04621552
Price: 16.75 EUR
Availability: InStock

by John F. Love

Language: English
Binding: Paperback
Number of pages: 496
Publisher: Random House USA Inc, 1995
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16.75 €

RRP: 21.44 €

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Book synopsis

McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.