Code: 06592455
Measuring Advertising Effectiveness
by William D. Wells
Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addr ... more
- Language:
English - Binding: Paperback
- Number of pages: 424
Publisher: Taylor & Francis Inc, 1997
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Book synopsis
Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.
Book details
Book category Books in English Society & social sciences Sociology & anthropology Sociology
97.37 €
- Full title: Measuring Advertising Effectiveness
- Author: William D. Wells
- Language: English
- Binding: Paperback
- Number of pages: 424
- EAN: 9780805828122
- ISBN: 9780805828122
- ID: 06592455
- Publisher: Taylor & Francis Inc
- Weight: 780 g
- Dimensions: 230 × 153 × 20 mm
- Date of publishing: 01. May 1997
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