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Book synopsis

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

Book details

• Full title: Media Analytics
• Subtitle: Understanding Media, Audiences, and Consumers in the 21st Century
• Author: Hollifield, Ann (University of Georgia, USA), Coffey, Amy Jo (University of Florida, USA)
• Language: English
• Binding: Hardback
• Number of pages: 408
• EAN: 9781138581036
• ID: 43109345
• Publisher: Taylor & Francis Ltd
• Weight: 744 g
• Dimensions: 229 × 152 mm
• Date of publishing: 27. June 2023

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