Media Audiences and Identity / Najlacnejšie knihy
Media Audiences and Identity

Code: 04776450

Media Audiences and Identity

by Steve Bailey

Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a social identity and the important role that mass media play in this proces ... more

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Book synopsis

Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a social identity and the important role that mass media play in this process. Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of 'passive' and 'active' media audiences.

Book details

Book category Books in English Society & social sciences Sociology & anthropology Sociology

62.39

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