Media Research Techniques / Najlacnejšie knihy
Media Research Techniques

Code: 04683982

Media Research Techniques

by Arthur Asa Berger

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing ... more

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Book synopsis

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

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Book category Books in English Society & social sciences Sociology & anthropology Sociology

111.92 €

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