Code: 09488837

Messeveranstalter

Name: Messeveranstalter
Brand: Gbi-Genios Verlag
SKU: 09488837
Price: 12.60 EUR
Availability: InStock
Author: Markus Hofstetter
ISBN: 9783737949927

by Markus Hofstetter

Language: German
Binding: Paperback
Number of pages: 18
Publisher: Gbi-Genios Verlag, 2015
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12.60 €

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Book synopsis

Die Messewirtschaft blickt auf ein zwiespältiges Jahr 2011 zurück. Zwar ist der Gesamtumsatz der Messewirtschaft im Vergleich zu 2010 leicht gesunken, die Zahl der Aussteller und Besucher ist jedoch im Vergleich zu den Vorveranstaltungen gestiegen. Dabei trug vor allem das Ausland zum Wachstum bei. Für 2012 ist man optimistisch. Denn die Position des Instruments Messe im Marketingmix hat sich verbessert.