Code: 16233423
Methods in Consumer Research, Volume 2
by Gaston Ares, Paula A. Varela Tomasco
Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging m ... more
- Language:
English - Binding: Hardback
- Number of pages: 478
Publisher: Elsevier Books, 2018
- More about this
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Book synopsis
Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and
Book details
Book category Books in English Society & social sciences Society & culture: general Social issues & processes
244.84 €
- Full title: Methods in Consumer Research, Volume 2
- Subtitle: Alternative Approaches and Special Applications
- Author: Gaston Ares, Paula A. Varela Tomasco
- Language: English
- Binding: Hardback
- Number of pages: 478
- EAN: 9780081017432
- ISBN: 008101743X
- ID: 16233423
- Publisher: Elsevier Books
- Weight: 902 g
- Dimensions: 229 × 152 × 31 mm
- Date of publishing: 04. January 2018
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