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Book synopsis

Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and giving the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.

Book details

• Full title: Micro MBA
• Subtitle: Theory and Practice
• Author: Carolina Machado, J. Paulo Davim
• Language: English
• Binding: Hardback
• Number of pages: 184
• EAN: 9783110481167
• ISBN: 3110481162
• ID: 18679609
• Publisher: De Gruyter
• Weight: 494 g
• Dimensions: 240 × 170 × 245 mm
• Date of publishing: 23. April 2018

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