Code: 01202145
Microstyle
by Christopher Johnson
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter ... more
- Language:
English - Binding: Paperback
- Number of pages: 256
Publisher: WW Norton & Co, 2012
- More about this
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Book synopsis
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter on a particular tool.
Book details
Book category Books in English Language Language: reference & general Creative writing & creative writing guides
23.61 €
- Full title: Microstyle
- Author: Christopher Johnson
- Language: English
- Binding: Paperback
- Number of pages: 256
- EAN: 9780393341812
- ISBN: 039334181X
- ID: 01202145
- Publisher: WW Norton & Co
- Weight: 212 g
- Dimensions: 211 × 140 × 16 mm
- Date of publishing: 23. July 2012
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