Code: 06856470
The purpose of this book is to explore consumers perceptions and standpoints towards sharing locations on mobile devices. Companies doing business in the wireless industry (such as telecom operators, mobile phone manufactures, and ... more
English
43.79 €
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Book synopsis
The purpose of this book is to explore consumers perceptions and standpoints towards sharing locations on mobile devices. Companies doing business in the wireless industry (such as telecom operators, mobile phone manufactures, and content developers) must determine what the main factors are that influence adoption of such services, to provide consumers with services customized to their needs which they are willing to use in practice. In order to find these factors of influence, this book answered main research questions.
Book details
43.79 €
English
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