Mobilizing Invisible Assets / Najlacnejšie knihy
Mobilizing Invisible Assets

Code: 04636250

Mobilizing Invisible Assets

by Hiroyuki Itami, Thomas W. Roehl

The author suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - resources such as technical know-how, the visibility of a brand name, or knowledge of a customer base - as well ... more

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Book synopsis

The author suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - resources such as technical know-how, the visibility of a brand name, or knowledge of a customer base - as well as its tangible assets, such as people, goods and money. He emphasizes the ways strategy must fit the firm's external environment and also stresses the importance of internal fit within the organization.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

46.89 €

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