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Book synopsis

This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an integrated theory of software markets. The novel approach overcomes the deficiencies of existing approaches such as Network Effect Theory or Models of Network Diffusion, which do not sufficiently explain the phenomena of modern software markets. Here, the focus is on software for data manipulation, storage, and/or transmission in the corporate world. Based on a study of the largest 1000 German and US companies, the author presents a comparative analysis of the market for enterprise resource planning systems, Electronic Data Interchange (EDI) solutions, and office communication applications. By integrating empirical, theoretical and simulation results von Westarp provides buyers and sellers of software products with valuable and insightful managerial advice.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Full title: Modeling Software Markets
• Subtitle: Empirical Analysis, Network Simulations, and Marketing Implications
• Author: Falk Graf von Westarp
• Language: English
• Binding: Paperback
• Number of pages: 208
• EAN: 9783790800098
• ISBN: 3790800090
• ID: 01737570
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 720 g
• Dimensions: 235 × 155 × 13 mm
• Date of publishing: 22. January 2003

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