Code: 04713632

Models for Innovation Diffusion

Name: Models for Innovation Diffusion
Brand: SAGE Publications Inc
SKU: 04713632
Price: 27.40 EUR
Availability: InStock
Author: Vijay Mahajan
ISBN: 9780803921368

by Vijay Mahajan, Robert A. Peterson

Language: English
Binding: Paperback
Number of pages: 88
Publisher: SAGE Publications Inc, 1985
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Book synopsis

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.