Code: 18766550
Möglichkeiten der Kundenbindung durch Kundenkarten
by Vincenzo Tenuta
Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Düsseldorf früher Fachhochschul ... more
- Language:
German - Binding: Paperback
- Number of pages: 28
Publisher: Grin Publishing, 2017
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Book synopsis
Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Düsseldorf früher Fachhochschule, Sprache: Deutsch, Abstract: Die vorliegende Arbeit befasst sich mit der Möglichkeit der Kundenbindung durch Kundenkarten. Dabei werden zunächst die Grundlagen der Kundenbindung und die Bedeutung für Dienstleister dargestellt und anschließend auf das Instrument Kundenkarte anhand eines Praxisbeispiels näher eingegangen. Anhand dessen soll geklärt werden, ob die Kundenkarte in Zeiten der Digitalisierung noch ein zeitgemäßes Instrument der Kundenbindung darstellt und welche Potentiale sie noch für die Zukunft bietet.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
38.12 €
- Full title: Möglichkeiten der Kundenbindung durch Kundenkarten
- Author: Vincenzo Tenuta
- Language: German
- Binding: Paperback
- Number of pages: 28
- EAN: 9783668596894
- ISBN: 3668596891
- ID: 18766550
- Publisher: Grin Publishing
- Weight: 55 g
- Dimensions: 210 × 148 × 1 mm
- Published: 2017
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