You might also like

Availability alert

More about Monochrome

• Book details
• Synopsis
• Trending among others

You get 129 loyalty points

Book synopsis

Stylish, noteworthy and elegant, black and white is the preferred formal attire of brands, logos and typefaces. The chosen vestments of the written word, no other colors are capable of conveying information with such stark clarity. As a result, designers keep coming back to explore their nuances and create original compositions integrating type, illustration, photography and more. The contrasts - at times soft and quiet, at other times bold and strong - evoke a wide range of consumer reactions depending on strategy. Focusing on black and white in branding, Monochrome explores this iconic combinations versatility across a wide range of identity work including advertising, packaging, interiors, graphic, and promotional design.

Book details

Book category Books in English The arts Industrial / commercial art & design Graphic design

• Full title: Monochrome
• Subtitle: Black & White in Branding
• Language: English
• Binding: Hardback
• Number of pages: 240
• EAN: 9781584235422
• ISBN: 158423542X
• ID: 02015328
• Publisher: Gingko Press
• Weight: 1569 g
• Dimensions: 290 × 210 × 40 mm
• Date of publishing: November 2013

Trending among others

---

---

---