Code: 32846265

Moonshot Thinking

Name: Moonshot Thinking
Brand: ARPA EDITORES
SKU: 32846265
Price: 28.02 EUR
Availability: BackOrder
Author: IVAN BOFARULL
ISBN: 9788417623463

by IVAN BOFARULL

Language: Spanish
Binding: Hardback
Number of pages: 272
Publisher: ARPA EDITORES, 2020
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Book synopsis

La disrupcio?n es la nueva normalidad. Esto no deberi?a ser un dolor de cabeza ni una causa de pa?nico para tu empresa, sino el impulso necesario para emprender un apasionante viaje de transformacio?n.En este libro, Ivan Bofarull, Chief Innovation Officer de Esade, propone tres ensen?anzas clave para lograrlo:- Adoptar una mentalidad verdaderamente emprendedora gracias al moonshot thinking, el modelo mental que antepone las mejoras exponenciales (10x) a las incrementales (+10%).- Ser un experto de la disrupcio?n: entender que? significa realmente, que? sen?ales emite, co?mo podemos anticiparla, que? podemos aprender de los e?xitos y fracasos de distintas empresas, etc.- Disen?ar un modelo sistema?tico de innovacio?n disruptiva para tu empresa, la moonshot innovation, que utiliza el moonshot thinking como catalizador y consta de tres fases: anticipacio?n, lanzamiento y aterrizaje.Tres ensen?anzas clave con las que podra?s anticiparte, desmarcarte de la competencia y liderar la transformacio?n.