Code: 09487592

Multi-Channel-CRM

Name: Multi-Channel-CRM
Brand: Gbi-Genios Verlag
SKU: 09487592
Price: 9.10 EUR
Availability: InStock
Author: E Krug
ISBN: 9783737936002

by E Krug

Language: German
Binding: Paperback
Number of pages: 18
Publisher: Gbi-Genios Verlag, 2015
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9.10 €

RRP: 10.11 €

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Book synopsis

Multi-Channel-CRM findet hier in Deutschland zwar die notwendige Akzeptanz, wird aber zurzeit nur bedingt realisiert. (1) Bei der Auswahl der Channel sollte für ein Unternehmen nicht der günstigste Kanal, sondern die "ganzheitliche Kundenansprache" im Vordergrund stehen. (2) , (3) Das Internet wird im Rahmen von Multi-Channel-CRM zunehmend eine Schlüsselrolle spielen. (3)