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Book synopsis

Every company that wants to continue growth needs their sales team to be proficient in finding and closing net-new opportunities. But, unfortunately, most sales persons are not good at gaining new business, much less performing even the most basic prospecting practices. There are a multitude of reasons for this phenomenon. But the biggest reason is that sales professionals are untrained in vital cold-calling techniques. Especially in the realm of cold-calling and prospecting. Further, there is a culture of sales resistance that exists, and few sales professionals are equipped to penetrate it. The Must-React System is written help all sales professionals master the art of persuasion, and especially in the important area of cold-calling, prospecting, sales pipeline development.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Must-React System
• Subtitle: User's Guide to Prospecting C-Suite Executives
• Author: Kraig Kleeman
• Language: English
• Binding: Hardback
• Number of pages: 120
• EAN: 9780595628957
• ISBN: 9780595628957
• ID: 07373173
• Publisher: iUniverse
• Weight: 336 g
• Dimensions: 229 × 152 × 11 mm
• Date of publishing: 12. September 2008

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