Code: 21293692
Neuro Design
by Martin Ludwig Hofmann
Wie lässt sich mit typographischer Gestaltung die Gehirntätigkeit steuern? Warum kaufen Menschen im Supermarkt plötzlich die doppelte Menge an Dosensuppen? Und was bewirkt der Halo-Effekt beim Branding?Es gibt viel, was Design und ... more
- Language:
German - Binding: Hardback
- Number of pages: 231
Publisher: Brill I Fink, 2019
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32.72 €
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Book synopsis
Wie lässt sich mit typographischer Gestaltung die Gehirntätigkeit steuern? Warum kaufen Menschen im Supermarkt plötzlich die doppelte Menge an Dosensuppen? Und was bewirkt der Halo-Effekt beim Branding?Es gibt viel, was Design und Marketing von Neurowissenschaften und Psychologie lernen können. Dieses Buch will Designern und Marketingexperten einen Zugang zu diesem wichtigen Bereich ermöglichen. Dazu führt es in die Grundlagen des Neuro-Designs ein und vermittelt konkrete Techniken für die Berufspraxis.
Book details
Book category Books in German Geisteswissenschaften, Kunst, Musik Kunst Theater, Ballett
32.72 €
- Full title: Neuro Design
- Author: Martin Ludwig Hofmann
- Language: German
- Binding: Hardback
- Number of pages: 231
- EAN: 9783770564200
- ISBN: 3770564200
- ID: 21293692
- Publisher: Brill I Fink
- Weight: 402 g
- Dimensions: 218 × 139 × 22 mm
- Date of publishing: 18. February 2019
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