Code: 01422183

New Product Development

Name: New Product Development
Brand: Springer-Verlag New York Inc.
SKU: 01422183
Price: 145.07 EUR
Availability: InStock
Author: Sameer Kumar
ISBN: 9781441935946

by Sameer Kumar, Promma Phrommathed

Language: English
Binding: Paperback
Number of pages: 200
Publisher: Springer-Verlag New York Inc., 2010
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Book synopsis

This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.

Book details

Book category Books in English Technology, engineering, agriculture Mechanical engineering & materials Production engineering

145.07 €

Full title: New Product Development
Subtitle: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions
Author: Sameer Kumar, Promma Phrommathed
Language: English
Binding: Paperback
Number of pages: 200
EAN: 9781441935946
ISBN: 1441935940
ID: 01422183
Publisher: Springer-Verlag New York Inc.
Weight: 411 g
Dimensions: 11 × 178 × 11 mm
Date of publishing: 12. October 2010