New Product Development - Managing & Forecasting For Strategic Success / Najlacnejšie knihy
New Product Development - Managing & Forecasting For Strategic Success

Code: 04892231

New Product Development - Managing & Forecasting For Strategic Success

by Robert J. Thomas

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest servic ... more

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Book synopsis

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

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