New Rhetoric, The / Najlacnejšie knihy
New Rhetoric, The

Code: 04427600

New Rhetoric, The

by Chaim Perelman

The New Rhetoric is founded on the idea that since ""argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced"", says Chaim Perelman and L. Ol ... more

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Book synopsis

The New Rhetoric is founded on the idea that since ""argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced"", says Chaim Perelman and L. Olbrechts-Tyteca. They rely for their theory of argumentation on the twin concepts of universal and particular audiences.

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Book category Books in English Language linguistics Semantics, discourse analysis, etc

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