Code: 04427600

New Rhetoric, The

Name: New Rhetoric, The
Brand: University of Notre Dame Press
SKU: 04427600
Price: 32.62 EUR
Availability: InStock
Author: Chaim Perelman
ISBN: 9780268004460

by Chaim Perelman

Language: English
Binding: Paperback
Number of pages: 576
Publisher: University of Notre Dame Press, 1991
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Book synopsis

The New Rhetoric is founded on the idea that since ""argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced"", says Chaim Perelman and L. Olbrechts-Tyteca. They rely for their theory of argumentation on the twin concepts of universal and particular audiences.