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Book synopsis

Leadership used to be tested by one crisis at a time. Today it is tested by four at once: volatility, AI disruption, talentism and the sustainability imperative. Most books tackle them separately. NEXT shows you how to navigate all four simultaneously.

Drawing on decades leading a major multinational across 17 countries and 110 nationalities, Alain Bejjani distils hard-won experience into principles both timeless and urgently relevant: how to build trust when everything shifts, how to execute boldly while staying adaptable, how to develop talent in an AI-augmented world and how to create value that outlasts the next disruption.

Bejjani's leadership was forged in conditions most books ignore: Lebanon's civil war, political upheaval, a global pandemic, digital transformation. What emerges is not leadership theory, but leadership as it's actually practised - in volatile markets, across cultures, under pressure, in real time.

The old rules no longer apply. What comes next is up to you.

Book details

• Full title: NEXT
• Subtitle: Leading Through the New Realities
• Author: Alain Bejjani
• Language: English
• Binding: Paperback
• Number of pages: 260
• EAN: 9781918191677
• ISBN: 1918191670
• ID: 52783754
• Publisher: Whitefox Publishing
• Weight: 370 g
• Dimensions: 234 × 156 × 15 mm
• Date of publishing: 04. June 2026

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