Code: 01480166

Nutzenorientierte Marktsegmentierung

Name: Nutzenorientierte Marktsegmentierung
Brand: Gabler Verlag
SKU: 01480166
Price: 51.73 EUR
Availability: InStock
Author: Jesko Perrey
ISBN: 9783409136983

by Jesko Perrey

Language: German
Binding: Paperback
Number of pages: 313
Publisher: Gabler Verlag, 1998
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Book synopsis

Jesko Perrey leitet am Beispiel des Verkehrsdienstleistungsbereichs einen integrativen Ansatz zur nutzenorientierten Marktsegmentierung ab. Der Autor entwickelt auf dieser Basis einen mehrstufigen, empirisch validierten Segmentierungsansatz, der einen hohen Gestaltungs- und Ausrichtungsbezug für die Ableitung segmentspezifischer Marketing-Maßnahmen aufweist. Neben umfangreichen Ansatzpunkten eines nutzenorientierten Zielgruppenmarketing werden auch Möglichkeiten eines dynamischen Segment-Managements aufgezeigt.

Book details

51.73 €

Full title: Nutzenorientierte Marktsegmentierung
Subtitle: Ein Integrativer Ansatz Zum Zielgruppenmarketing Im Verkehrsdienstleistungsbereich
Author: Jesko Perrey
Language: German
Binding: Paperback
Number of pages: 313
EAN: 9783409136983
ISBN: 3409136983
ID: 01480166
Publisher: Gabler Verlag
Weight: 484 g
Dimensions: 228 × 152 × 18 mm
Date of publishing: 14. August 1998