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Book synopsis

This book investigates the powerful role of online intermediaries, which connect companies with their end-users or customers in order to encourage the joint creation (co-creation) of innovations. Especially in the healthcare context, such intermediaries can help to build bridges between engaged healthcare consumers and innovation-seeking healthcare companies through the use of online platforms that offer unique interactive possibilities. In three consecutive empirical studies, the book outlines the defining dimensions of online intermediaries in healthcare, their distinct strategies and remaining challenges in the field. Further, readers will be introduced to the different stages of the organizational adoption of co-created innovation outcomes, which allow companies to benefit from it. As such, the work is equally appealing in terms of its academic scope and its practical orientation.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Online Intermediaries for Co-Creation
• Subtitle: An Explorative Study in Healthcare
• Author: Christoph Künne
• Language: English
• Binding: Hardback
• Number of pages: 224
• EAN: 9783319511238
• ISBN: 3319511238
• ID: 15467217
• Publisher: Springer International Publishing AG
• Weight: 4912 g
• Dimensions: 235 × 155 × 20 mm
• Date of publishing: 26. July 2017

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