Code: 05187835

Optimisation Des Interfaces E-Commerce

Name: Optimisation Des Interfaces E-Commerce
Brand: Omniscriptum
SKU: 05187835
Price: 31.87 EUR
Availability: InStock
Author: Sylvain Lys
ISBN: 9786131540646

by Sylvain Lys

Language: French
Binding: Paperback
Number of pages: 84
Publisher: Omniscriptum, 2014
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31.87 €

RRP: 36.10 €

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Book synopsis

L'optimisation des interfaces est aujourd'hui un réel enjeu pour le e-commerce. Elle permet d'augmenter la marge des commerçants en réduisant le coűt de l'apport de trafic, en accroissant le nombre de commandes ou la valeur de celles-ci, et/ou en fidélisant les visiteurs. Présentation de l'offre, design, ergonomie, utilisabilité, satisfaction client, quels sont leurs rôles dans cette machine complexe qu'est un site e-commerce ? Et surtout, quels sont les outils ŕ disposition pour accroître leurs performances commerciales ?