You might also like

Availability alert

More about Origination - The Geographies of Brands and Branding

• Book details
• Synopsis
• Trending among others

You get 193 loyalty points

Book synopsis

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value incommodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

Book details

Book category Books in English Society & social sciences Society & culture: general Cultural studies

• Full title: Origination - The Geographies of Brands and Branding
• Author: Andy Pike
• Language: English
• Binding: Hardback
• Number of pages: 248
• EAN: 9781118556382
• ISBN: 1118556380
• ID: 02749096
• Publisher: John Wiley & Sons Inc
• Weight: 450 g
• Dimensions: 236 × 150 × 17 mm
• Date of publishing: 12. May 2015

Trending among others

---

---

---