Code: 04445297

Package Design Workbook

Name: Package Design Workbook
Brand: Rockport
SKU: 04445297
Price: 48.23 EUR
Availability: BackOrder
Author: Steven DuPuis
ISBN: 9781592533220

by Steven DuPuis

Language: English
Binding: Hardback
Number of pages: 240
Publisher: Rockport, 2008
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Book synopsis

This new addition to the Workbook series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book will address all aspects of the creative process, including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.As with the previous books in the series, it will also offer case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.