Code: 04815088
Packaging Development Process
by Kristine DeMaria
Presents the techniques necessary for creating, testing, and launching packaging. This book explains each step of how a packaging project evolves from the business plan to product launch, with an emphasis on the financial and huma ... more
- Language:
English - Binding: Hardback
- Number of pages: 114
Publisher: Taylor & Francis Inc, 1999
- More about this
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Book synopsis
Presents the techniques necessary for creating, testing, and launching packaging. This book explains each step of how a packaging project evolves from the business plan to product launch, with an emphasis on the financial and human resources necessary to move the project forward.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries
279.13 €
- Full title: Packaging Development Process
- Author: Kristine DeMaria
- Language: English
- Binding: Hardback
- Number of pages: 114
- EAN: 9781566768016
- ISBN: 1566768012
- ID: 04815088
- Publisher: Taylor & Francis Inc
- Weight: 304 g
- Dimensions: 238 × 158 × 12 mm
- Date of publishing: 01. December 1999
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