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Book synopsis

Launched by Hugh Hefner in 1953, Playboy promoted an image of the young, affluent, single male-the man about town ensconced in a plush bachelor pad, in constant pursuit of female companionship and a good time. Spectacularly successful, this high-gloss portrait of glamorous living and sexual adventure would eventually draw some one million readers each month. Exploring the world created in the pages of America's most widely read and influential men's magazine, Elizabeth Fraterrigo sets Playboy's history in the context of a society in transition. Sexual mores, gender roles, family life, notions of consumption and national purpose-all were in flux as Americans adjusted to the prosperity that followed World War II. Initially, Playboy promised only

Book details

Book category Books in English Humanities History Regional & national history

• Full title: Playboy and the Making of the Good Life in Modern America
• Author: Elizabeth Fraterrigo
• Language: English
• Binding: Paperback
• Number of pages: 308
• EAN: 9780199832453
• ISBN: 0199832455
• ID: 04536217
• Publisher: Oxford University Press Inc
• Weight: 500 g
• Dimensions: 155 × 233 × 26 mm
• Date of publishing: 29. March 2012

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