Popular Music as Promotion - Music and Branding in the Digital Age / Najlacnejšie knihy
Popular Music as Promotion - Music and Branding in the Digital Age

Code: 01022567

Popular Music as Promotion - Music and Branding in the Digital Age

by Leslie Meier

Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies hav ... more

73.84 €


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Book synopsis

Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges D and what is at stake for music makers and for culture.

Book details

Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

73.84 €

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